Case study · Studio project

Elsevier & Sons Transportation

Flat-rate black-car booking for El Dorado Hills.

Type
Studio project
Status
Concept and booking UI
Region
Sacramento region, Bay Area airports, Tahoe, wine country

This is a studio project, not a third-party client. The studio designed it the way it would for any service business, and it is shown here on those terms.

The problem

A one-SUV luxury transfer business needs a public price and a reservation flow before it has a dispatch office. Customers want to know what the trip costs before they call, and the owner needs every request to arrive in a form that can be checked and confirmed.

The constraint

  • One vehicle. A 2024 GMC Yukon XL Denali Ultimate. The site cannot promise more than one car can do.
  • The owner confirms every trip. A booking is a request until the owner says yes.
  • No surge. The price shown is the price, whatever the day.
  • Service area. The Sacramento region, Bay Area airports, Tahoe, and wine country.
Elsevier & Sons Transportation homepage: the headline Own every moment, a line about flat-rate Yukon XL Denali service, and a booking card showing a $600 flat rate from El Dorado Hills to San Francisco International.
The opening screen: one vehicle, a public price, and a way to book.

What we designed

  • Instant transfer or hourly quote. A trip between two addresses shows a flat price right away. Hourly and multi-stop trips go to a quote request the owner answers.
  • Airport rates. Published flat rates to Sacramento and the Bay Area airports, so the price is known before the call.
  • Extras. An extra stop, a child seat, meet and greet, and similar add-ons, each priced up front.
  • Written policies. Cancellation, waiting, and what is included, in plain sentences a customer can read before booking.
  • Manage reservation. A customer can find a booking again without calling.
  • Mobile call and book bar. On a phone, two buttons stay in reach: call, or book.
The booking card close up: Transfer selected, El Dorado Hills to San Francisco International, date and pickup time, a $600 flat rate with fuel and tolls included, and a Reserve this ride button.
Transfer or hourly: a flat price for a point-to-point trip, a quote request for everything else.
Step one of the reservation form: Transfer selected, El Dorado Hills to San Francisco International, date, pickup time and party size, with a trip summary showing a $600 total.
Step one of a reservation: transfer or by the hour, route, time, and party, with the total kept in view the whole way.

Status

The concept and the booking interface exist. Payments, the TCP permit, and live dispatch are not public. A working demo will be posted when it is ready.

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